Having worked in the digital marketing field for many years, we’re empathetic to the challenges faced by professionals today. The field is constantly changing and the work can be a grind, particularly at a time when many budgets are tight. We know many of you specialize in a particular aspect of marketing but may not have a broad overview where you can see how the various pieces fit together. And even in your specialty area, we know there’s always more to learn in terms of tips and tricks for doing it well.
That’s why we created this course. It has 12 topics that will help broaden your base of knowledge about the field. We’ll not only help you learn some of the bigger picture strategies that successful companies employ, we’ll also dive into tactics that marketing pros use in each channel to help maximize ROI.
It’s Good for Your Career and Your Company
If you have ambitions to move up the career ladder in marketing, it’s critical you learn areas outside of what you currently do today. Today’s marketing director and VPs have to be knowledgeable about both the broader trends in marketing as well as the nuances of the day-to-day work. Our course provides you the foundation for both, in a fun, interactive environment. You’ll walk away with an MNG digital marketing certificate that demonstrates your continuing investment in learning.
How will it help your company? We know that if your company leadership supports your professional development, they also want to get a return on investment. That’s why we’ve built in practical tips into the course where you will learn best practices from the pros both on maximizing revenue and effectively managing costs. With the broad overview, you’ll also see how the pieces fit together and be able to apply more creative ideas that will help you be more effective in what you do on a day-to-day basis.
Make Good Use of Your Professional Development Dollars
Many companies set aside money every year to help employees stay relevant in their fields. Because digital marketing is always evolving, it’s important to keep up with the latest in what cutting-edge companies are doing to better acquire and convert customers. To do that on your own (and for every channel) would take weeks of time. That’s where we do the research and the legwork for you. During the current pandemic, it’s also not a bad time to reset your approach and get a different perspective, which our course can help you to do.
If you’re unsure of the funds that are available to you, it’s good to ask a member of your HR team. Most companies have a “use-it-or-lose-it” policy for each fiscal year. And there are no guarantees in the current environment that the PD dollars will be available next year, so you might as well take advantage of a good opportunity to help your career and your company before the money potentially runs out.
Convince Your Boss to Do a Virtual Training Session
We know you have choices for training and professional development. At a low price of $899 per person for two days, we promise this will be the most comprehensive digital marketing training out there, covering 12 topics from a real-world perspective with practical takeaways you can use today. To help you even more, we’ve drafted this letter you can use to support your case.
Good luck. We look forward to seeing you in a session soon!